One of the most destructive myths about creativity is the idea that we need to wait for inspiration. But as artist Chuck Close said, “Inspiration is for amateurs—the rest of us just show up and get to work.” Whether you’re a creative professional like a designer, writer, musician, or filmmaker, or an executive, engineer, teacher or salesperson, this book will show you how to “prime the pump” of your creativity, overcome the blocks, and deliver great ideas when you need them the most.
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