[Blog] Identifying Your Message

By Martijn van Tilborgh

Everything starts with identifying your message. What is the unique value proposition God has given you? Knowing who you are in Christ is the most important, and most difficult, part of this process. We start with identity and purpose.

This may sound simple, but many with struggle to answer these questions. Top-level influencers struggle to identify what they have to offer. Sure, most of them know how to give a generic answer; but this question needs to be answered with precision. What sets you apart from everyone else?

Jesus knew who He was. He knew the specific value He brought to His target audience. We read about it in Luke 4:16-19:"So He came to Nazareth, where He had been brought up. And as His custom was, He went into the synagogue on the Sabbath day, and stood up to read. And He was handed the book of the prophet Isaiah. And when He has opened the book, He found the place where it was written: "'The Spirit of the Lord is upon Me, Because He has anointed Me To preach the gospel to the poor; He has sent Me to heal the brokenhearted, To proclaim liberty to the captives And recovery of sight to the blind, To set at liberty those who are oppressed; To proclaim the acceptable year of the Lord.'"

Isn't that amazing? Jesus didn't come with a generic, one-size-fits-all message. He knew who He was, and spoke with confidence about what He had to offer to specific people. His message was not abstract. It was practical and clear, tailored toward His target audience.

What is your unique message and gift? What is the value you have to offer? Who are the people who will most benefit from your message? To whom are you sent?

Jesus knew how to answer those questions. Do you?